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Japan's Tourism Rebound: A Must-Visit Destination in 2024

It’s hard to believe that only a year has passed since Japan lifted its international travel restrictions post-pandemic. The country’s tourism industry resurgence has defied expectations, and a raft of new hotels, recently awarded destinations, and unique experiences make Japan a must-visit destination in 2024.


The Latest Travel News and Accommodation

1. UNWTO’s Best Tourism Villages

Four Japanese villages have been added to the UNWTO’s Best Tourism Villages list. These villages—Biei in Hokkaido Prefecture, Hakuba in Nagano Prefecture, Oku-Matsushima in Miyagi Prefecture, and Shirakawa in Gifu Prefecture—have been recognized for their outstanding tourism initiatives that uphold traditions and culture. If you’re looking for a new experience outside the big cities, consider exploring these undiscovered wonders in Japan’s inaka (countryside).


Image: getyourguide. perspective of Shirahige Falls, showcasing its natural beauty
Image: getyourguide. perspective of Shirahige Falls, showcasing its natural beauty

2. Hokkaido: A Sustainable Travel Spot

Lonely Planet has named Hokkaido Prefecture as one of the top sustainable travel spots in the world. Known for its winter sports, Hokkaido is now also gaining recognition for its commitment to sustainability. Tourism authorities in Hokkaido are supporting eco-friendly activities and accommodation, along with a cultural renaissance for the indigenous Ainu people. Initiatives like using geothermal energy to heat hotels demonstrate the region’s dedication to environmental responsibility.

Artist Impression of Hokkaido Prefecture
Artist Impression of Hokkaido Prefecture

3. Beppu: The Healing Hot Waters

Beppu is known for its onsen-bathing opportunities,
Beppu is known for its onsen-bathing opportunities,

According to online travel agent Booking.com, water-centric travel is poised to become the hottest trend in tourism. And it comes as no surprise that the historic onsen resort town of Beppu in Kyushu has been named a must-visit destination. Nestled between Beppu Bay and dramatic Mt Tsurumi, Beppu is the ‘onsen capital of Japan,’ home to more natural hot springs than anywhere else in the country. Experience the calming embrace of healing hot waters and explore this rejuvenating town.


Whether you’re interested in cultural villages, sustainable travel, or healing hot springs, Japan awaits with open arms. Start planning your 2024 visit and immerse yourself in the beauty, traditions, and warmth of this remarkable country. 🌸



Note: The information in this article is based on recent travel news and trends as of 2023. Always check for the latest updates and travel advisories before planning your trip.

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